You have a website. You have a social media presence. But do you have a system that turns strangers into paying coaching clients while you sleep?
If you are relying on “hope marketing”—hoping someone sees your post and decides to DM you—you are leaving money on the table. You need an automated Lead Magnet Funnel.
Here is the simple 4-step framework to building one that works.
Step 1: Identify the “Bleeding Neck” Problem
Your lead magnet should not try to fix your client’s entire life. It should fix one urgent, annoying problem they have right now.
- Bad: “How to Get Fit.” (Too broad)
- Good: “How to Fix Your Posture at Your Desk in 5 Minutes.” (Specific, urgent, actionable)
Step 2: Create the Asset
Whether it’s a PDF, a video, or a checklist, create the content.
- Keep it simple: It doesn’t need to be a 50-page ebook. In fact, shorter is often better. Your goal is to give them a “Quick Win.”
- Design matters: If it looks amateur, they will assume your coaching is amateur. Use professional tools or templates to ensure it looks polished.
Step 3: Build the Landing Page
This is the most critical technical step. You need a dedicated page where the only thing a user can do is sign up for your lead magnet.
- Headline: clearly state the benefit.
- Bullets: List 3-5 things they will learn or get.
- The Form: Ask for their First Name and Email.
- The Tech: You don’t need a developer. Using a Lead Magnet Builder allows you to drag and drop these pages together in minutes.
Step 4: The Follow-Up (The “Nurture”)
Once they download the file, your job isn’t done. You need an automated email sequence that welcomes them.
- Email 1: Deliver the asset immediately.
- Email 2 (Day 1): Ask them if they used it.
- Email 3 (Day 3): Share a related story or client win.
- Email 4 (Day 5): Invite them to a discovery call.
Why Automation Saves Your Business
By building this once, you create an asset that works for you 24/7. Every time you post on social media, you aren’t just getting “likes”—you are driving traffic to a system that captures leads.
