As a coach, your email list is your most valuable asset. But let’s be honest: nobody wakes up excited to “sign up for a newsletter.”
To attract high-paying clients, you need to offer value upfront. You need a Lead Magnet—a free resource that solves a specific problem for your ideal client in exchange for their contact info.
If you’re stuck staring at a blank screen, don’t worry. We’ve compiled the 7 best lead magnet formats that are working for coaches right now.
1. The “Self-Audit” Checklist
Checklists are incredibly popular because they are consumable. They promise a quick win without overwhelming the user.
- Example for Business Coaches: “The 10-Point LinkedIn Profile Audit Checklist.”
- Why it works: It helps the user identify gaps in their current strategy immediately.
2. The Interactive Quiz
Quizzes have some of the highest conversion rates in the industry. People love learning about themselves.
- Example for Life Coaches: “What’s Your ‘Saboteur’ Personality Type?”
- Why it works: It feels like a game, but it gives you deep data on your leads so you can sell to them better later.
- Pro Tip: Use a Lead Magnet Builder to easily create the logic for these quizzes without coding.
3. The “Swipe File” or Template
Save your audience time by doing the work for them. Give them a script, a template, or a layout they can copy and paste.
- Example for Fitness Coaches: “The 15-Minute ‘No Equipment’ Workout Plan (PDF).”
- Example for Relationship Coaches: “5 Text Scripts to Reconnect with Your Partner.”
4. The Mini-Course (Email Series)
Break down a complex topic into bite-sized lessons delivered over 3-5 days via email.
- Why it works: It trains your audience to open your emails every day, building a habit and trust before you ever ask for a sale.
5. The Case Study Breakdown
Don’t just tell them you can help; show them. deeply analyze how you helped a past client achieve result X.
- The Angle: “How I Helped a Client Add $10k to Their Income in 30 Days (Step-by-Step Breakdown).”
- Why it works: It acts as proof of your expertise.
6. The Private Resource Library
Instead of one PDF, offer a “vault” of your best tools, recordings, and guides behind a single login.
- Why it works: The perceived value is massive. It feels like a membership site that they are getting for free.
7. The Video Training / Webinar Replay
Some people prefer watching to reading. Record a 15-20 minute training video solving one specific pain point.
- Why it works: It builds a personal connection. They can see your face and hear your voice, which is crucial for high-ticket coaching.
Ready to Build Yours?
Knowing the idea is only half the battle. You need to get it live, look professional, and start collecting emails. Start building your high-converting lead magnet today with Leaom.
